Reputation management campaigns deploy a range of methods to shape opinion positively, including securing media coverage, taking control of an individual’s online profile, as well as running high-impact communications campaigns.
It is important to define the audience whose perceptions you want to control, as well as analyse how this audience develops its opinions of different people and companies.
Strategies can then be coordinated to ensure that positive, constructive content is visible to these audiences about you, your brand, or company.